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Dr. Cheng, who studies social influence, is concerned because the rates of conformity in his experiments are much higher than those reported by his cousin, another social influence researcher. What reason might account for this difference?

User ShlomiLan
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Answer: Dr. Cheng : GROUP STANDARDS

His Cousin: INDIVIDUALISM

Step-by-step explanation:

Dr. Cheng is conducting his experiments in a country that honours group standards, whereas his cousin is conducting experiments in a country that prizes individualism.

User James Chen
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