Question

Chevron placed several ads for its "We Agree" campaign placed ads stating its support for renewable energy, protecting the planet, and community development. This is an example of Multiple Choice competitive institutional advertisements. pioneering institutional advertisements. competitive product advertisements. advocacy advertisements. publicity announcements.

Answer 1

The correct answer is Advocacy advertisements.

Step-by-step explanation:

In general terms, for a potential customer or buyer (person, company, organization, government) to acquire or buy a product that he needs or desires (be it a good, service, idea, place, person or combinations of these), he needs before: 1) know of its existence, 2) feel persuaded to buy that product and 3) remember that it exists.

Therefore, if we want to get potential customers to buy an X product (which obviously has to be of good quality, meet needs or desires, have a price that customers are willing to pay and be available at the right time and place), It is essential to carry out a series of activities that adequately communicate to those potential customers the existence of that product, persuade them to buy it and then remind them that it exists. And all this is part of a marketing tool: THE PROMOTION.