Question

A presidential candidate states that the opposition "does not have the presidential look", rather than discuss other qualifications. Which psychological principle is this candidate tapping into in an attempt to sway voters?

Answer 1

Answer: the attractiveness halo effect

Step-by-step explanation:

The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character, and in this case, it's attraction.