Question

Amal is designing a website for her property management company and is taking special care to include key words that she knows customers will use when searching for her company and the services it offers. By doing this, she hopes to improve the website's ranking in unpaid search results. Amal is engaging in

a. user-generated content.
b. word-of-mouth.
c. paid advertising.
d. pass-along communication.
e. search engine optimization

Answer 1

e. search engine optimization

Step-by-step explanation:

Search Engine Optimization (SEO) is the strategy of using keywords that are related to the content of a website. These words are most likely used by customers when they use search engines such as Google, Bing, and Yahoo. Web-pages are ranked according to the content they offer and how many of the keywords they contain. Good SEO drives unpaid traffic to the website which is beneficial for any business.