Answer:
The answer is contrast effect.
Step-by-step explanation:
The constrast effect refers to the change in one's perception based on immediate comparisons. In marketing and investments, the technique consists in presenting two dramatically different alternatives, so that the customer has no choice but to accept the most convenient, and happily so.
This effect also applies to physical or sensorial stimuli (e.g. an object might feel lighter if you've previously carried a much heavier one).