Question

If a sponsored link was delivered 100 times and 10 people clicked on it, then the number of impressions is 100, the number of clicks is 10, and the click-through-rate (CTR) would be

a. 10 percent.
b. 100 percent.
c. 1 percent.
d. 0 percent.
e. 15 percent.

Answer 1

Option A.

Explanation:

It is given that a sponsored link was delivered 100 times and 10 people clicked on it.

Number of impressions = 100

Number of clicks = 10

The formula for click-through-rate (CTR) is

`CTC=\frac{\text{Total measured clicks}}{\text{Total measured impression}}* 100`

`CTC=(10)/(100)* 100`

`CTC=10`

The click-through-rate (CTR) would be 10%. Therefore, the correct option is A.