Question

Rosalie’s sales numbers have declined. The Marketing Director, Product Development Lead, and Sales Manager proceed to engage in a broad discussion of the different factors that may have led to this decline. They are engaging in a process known as____________.

Answer 1

Answer: environmental scanning

Explanation: In simple words, environmental scanning refers to the process in which an organisation tries to gather maximum information by an event and interpret its relationship with the external and internal environment of the entity.

This process in usually done by the top management for estimating future that if there will be any opportunities to grab or any threats to be concerned about.

Hence from the above we can conclude that the given case depicts environmental scanning.