Question

Without middlemen like Travelocity, Orbitz, and other travel Web sites, a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price. The introduction of middlemen in business models is an example of ________.A) reintermediation B) remutualization C) gentrification D) disintermediation E) defalcation

Answer 1

Answer: Option A

Step-by-step explanation: In simple words, re-intermediation refers to the process in which the other parties of the supply chain tries to change or deploy the intermediaries for any cause.

This phenomenon is very common in industries involved in producing merchandise that are of daily use to a rational consumer. Generally, re- intermediation is done to decrease the cost of the final product as the margin or commission of such intermediary will not be paid in such case.

Hence we can conclude that the correct option is A.