Question

A main purpose of split-run and demographic editions of magazines is to _____.

a. move the magazine industry back to more general-interest publications
b. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
c. create fewer places for advertisers to spend their money
d. attract more targeted advertisers and compete with television advertising
e. None of the options are correct.

Answer 1

The answer is: d. attract more targeted advertisers and compete with television advertising

Step-by-step explanation:

Split-run is defined as a print run of a newspaper , in this case magazine, and includes changes to articles and advertisements so as to produce different editions. Demographic editions are targeted to a particular part of population - demographics. Both of these approaches are used to tackle and beat television marketing.