Question

Monsanto just came out with a new genetically modified seed that it believes will increase crop yields. The seed has been modified to withstand drought, and it kills insects that frequently feed on it. This is important especially because insects have begun developing a tolerance for many of Monsanto's genetically modified seeds already out on the market.

Because these seeds are new to the market, Monsanto wants to engage in a major integrated marketing communications campaign. It knows that it will have to convince farmers about the advantages of its new seeds and invites some of its major customers to its laboratory to see how the seeds are created. The scientists inform the farmers during the visit about how the seeds will increase their crop yields. This is most likely an example of__________.

Answer 1

If Monsanto just came out with a new genetically modified seed that it believes will increase crop yields. Is most likely an example of a sales promotion activity.

What is sales promotion activity?

The goal of sales promotion campaigns is to persuade consumers to buy a good or service. In this instance, Monsanto is trying to convince farmers of the advantages of its new genetically modified seeds by utilizing the laboratory visit as a marketing tool.

The farmers and Monsanto's experts can directly communicate during the lab visit, which allows them to talk about the benefits of the seeds and answer any queries or worries. Using a customized strategy can be a good method to gain credibility, inspire trust, and sway farmers' purchasing decisions.

Therefore this is an example of a sales promotion activity.

Answer 2

The answer is genetically engineered food or genetically engineered crop.

Step-by-step explanation:

The scientists inform the farmers during the visit about how the seeds will increase their crop yields. This is most likely an example of____genetically engineered food______.

Because Mosanto modified the seeds DNA to improve than. Most of us have been eating genetically modified food for the past twenty years without knowing. And, in my opinion, that is the reason why we have more cancer, infertility, syndromes, and our kids are achieving puberty earlier. More than 50 different designers crops have passed through federal review process and about a hundred more are undergoing field trials.

The whole issue is that we totally lost control of what we are actually eating.