Answer:
crowdsourcing
Step-by-step explanation:
Based on the information provided within the question it can be said that Goldtone is using crowdsourcing to generate new product ideas. This term refers to gathering various people in order to in order to gain information or opinions on a certain task or project. Which in this scenario they needed the potential customers opinion on their soon to be released product in order to determine whether the product will be successful or not, as well as determine if the product needs to undergo changes before being released.