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Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ________.

User Pawan
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Answer: Contextual advertisement

Step-by-step explanation:

The contextual advertisement is basically refers to the targeted advertisement that usually appear on the websites and other type of media like the advertisement content are displaying on the browser of the mobile.

Based on the different types of context, the advisement are automatically selected by the system and the context are basically depend upon the choice of the user.

When the relevant digital content are matched with the promotional message then this process is known as the contextual advertisement.

User Brandon Buck
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