Question

Walmart’s customers have come to expect to find unilever products in stores, and unilever depends on Walmart to purchase a good portion of its output to sell to its own customers. This scenario represents the first phase of a__________.A. Vertical marketing systemB. Quick response systemC. Horizontal marketing systemD. Virtual marketing system

Answer 1

This scenario represents the first phase of a Horizontal marketing system.

Option: (C)

Step-by-step explanation:

• A horizontal marketing system is the marketing system where two or more companies of different nature collaborate in order to generate more profit for the engaged companies.

• This type of marketing system has prospect of expanding its market size in a wider demographic range.

• In horizontal marketing system, the opportunities for partnership of the companies is more.

• Also, there is less competition between the companies adapting horizontal marketing.

• An example of horizontal marketing is the collaboration of Coca-Cola and KFC.