Question

Customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs are referred to as _____. Multiple Choice

A. laggards
B. lead users
C. early followers
D. intrapreneurs

Answer 1

Letter B is correct. Lead Users.

Step-by-step explanation:

Term developed by prof. Eric von Hippel, Lead Users are those users who are able to transform, adapt and modify a company's product or service for their own benefit, as they face the same market needs a while before regular users.

For Prof Eric von Hippel, there are four steps in developing Lead Users:

1. Preparation,
2. Needs and Trends Identification,
3. Lead Users Identification, and
4. Concept Design.

The premise is that the Lead Users method is effective in identifying innovation and product trends that need to be developed for a market for your needs.