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Ads for sophisticated computer software seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about
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Ads for sophisticated computer software seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates _____ .

User Leigh Bicknell
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Answer:

Central Route Persuasion.

Step-by-step explanation:

Central route to persuasion occurs when a person is persuaded, convinced, by just and only the content of the message.

In this example, if Brad Pitt recommended a software to be used in an economy company, I wouldn't be convinced. But, if it were endorsed by other people who did use the software and gave feedback it would be much more ensuring.

User JasonG
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