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To increase the popularity of its new range of smartphones, gizmopro inc., a mobile phone manufacturer, offered several accessories for free to customers who bought the smartphones. however, the management of gizmopro inc. soon found this an unsustainable practice. the company then decided to offer discounts on the accessories instead of giving them for free. these actions of the management of gizmopro inc. are aimed at _____.

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Answer: This question lacks the following answers:

a. market share pricing

b. profit maximization

c. demand orientation

d. sales maximization

The correct answer is b)

Step-by-step explanation:

The practice of giving away free things (mobile accessories) can be good after the launch of a new product range, or even when the company itself is entirely new. However, it is not feasible in the long run, as the company does not generate profit from giving products for free.

Giving discounts is definitely more lucrative, as the discount itself provides enough of an incentive for the customer to buy the accessory. On the company side, profit will be generated (although decreased with the discount, but still generated compared to giving free things).

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