Answer:
"Code Adam"
Step-by-step explanation:
Based on the information provided within the question it can be said that the safety program being described is called "Code Adam". Like mentioned in the question this is a safety program activated when there is a missing child within the United States or Canada. This code was named after Adam Walsh, who was an kid from Florida who was abducted and killed from a Sears outlet store on July 27, 1981.