Question

Ryan’s Hunting Emporium sells hunting equipment. The store advertises its equipment in a popular magazine that is distributed every Monday. A television commercial promoting Ryan’s airs every Thursday at 5:00 p.m. for a three-month period. When new or updated equipment is introduced, the products are steadily advertised during a planned time period. Ryan’s exemplifies a _____ media schedule.

a. circular
b. flighted
c. continious
d. seasonal

Answer 1

The correct answer is letter "C": continuous.

Step-by-step explanation:

A continuous media schedule is a marketing technique in which advertisement is published always at the same time and after the same period of time during a day, week, or month. This is done in different means of communication such as television, radio, or social media to take advantage of the content in order to relate it with the product or service offered.