Question

Marriott Rewards customers earn points whenever they stay at any Marriott property. Louis is in this program, and he travels quite a bit because he works in sales. He usually stays at a Courtyard by Marriott, and when he walks into the lobby, there is a sign by the desk welcoming him by name as well as other Marriott Rewards customers who might be staying there. This ongoing relationship between Louis and Marriott is an example of _____.

(A) Relationship marketing
(B) internal marketing
(C) personal marketing
(D) formal marketing
(E) Acquisition marketing

Answer 1

Answer: Option A

Explanation: In simple words, relationship marketing refers to the strategy under which an organisation tries several practices to foster positive relationship with the customers. These activities are designed to keep hearty relationships which will ultimately lead to strong and stable customer base.

In the given case, Marriott is rewarding their regular customers by providing them with special services and attention. Thus, we can conclude that the given case depicts relationship marketing.