Question

Disney starts off its stars with Disney Channel shows, records them on the Disney-owned Hollywood Record label, plays the songs in heavy rotation on Radio Disney and Disney movie soundtracks, organizes concert tours with Disney-owned Buena Vista Concerts, and sells tie-in merchandise throughout Disney stores. The goal of each of these elements is ____________.

Answer 1

top of mind awareness

Step-by-step explanation:

In simple words, it refers to the product that customers or potential customers like the most when they think about a particular industry or category. This kind of awareness and product discrimination arise due to the marketing strategies and promotional tools that a firm employs for this different products.

Answer 2

Answer: top of mind awareness

Explanation: In simple words, it refers to the product that customers or potential customers like the most when they think about a particular industry or category. This kind of awareness and product discrimination arise due to the marketing strategies and promotional tools that a firm employs for this different products.

In the given case, Disney wants its viewers to be more aware of their shows and other projects so that they can make their own separate customer base.

Hence we can conclude that they are trying to create top of mind awareness.