Question

Which of the following is an example of a combination of sales promotions and direct marketing?A) a company giving discounts on their product prices in order to gain a brand imageB) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prizeC) a company holding a press conference to talk about their new productD) a company's sales representatives meeting customers directly to present customized offeringsE) a company sending an e-mail to a customer about a discount on a product during a holiday season

Answer 1

Answer: Option E

Step-by-step explanation: In simple words, sales promotion refers to the process under which an organisation tries to persuade customer to buy its product by using several marketing and advertising strategies.

Direct marketing refers to the process in which a company performs its marketing strategy without the help of any middleman.

Therefore, we can conclude that option E is correct as the company is sending an email direct from its office so it is direct marketing and the objective of mail is to promote sales which depicts sales promotion.