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According to Porter, the generic competitive strategy that reflects the ability of the corporation or its business unit to design, produce, and market a comparable product more efficiently than its competitors is called:_______

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Answer: The correct answer is "lower cost".

Explanation: According to Porter, the generic competitive strategy that reflects the ability of the corporation or its business unit to design, produce, and market a comparable product more efficiently than its competitors is called lower cost, because producing in more efficient terms means producing with less use of resources and in less time, which as a consequence will be, at a lower cost.

User Dan Bemowski
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