Question

Julie is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying "South of the Border Restaurant and Motel is just 100 miles away." Julie has never heard of South of the Border before. After seeing the sign, she will most likely need additional exposure to the product before deciding whether to stop at South of the Border. This is an example of _______.

Answer 1

lagged effect

Step-by-step explanation:

The lagged effect in advertising refers to a situation where continuous exposure to an advertisement will increase consumer awareness of the advertised product and eventually lead to the purchase of the product.

In Julie's case, it is the first time she sees a billboard advertising the South of the Border Restaurant and Motel, so the lagged effect is not present yet. She would need to see a lot more billboards before starting to consider eating or staying at that place.