Question

As a manager at IceCold Foods, Oscar is responsible for the firm's S'Cream brand of ice cream. He recently approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Oscar serves as a(1) product development manager.(2) brand manager.(3) target market manager.(4) commercialization manager.

Answer 1

(2) brand manager

Step-by-step explanation:

Based on the information provided within the question it can be said that Oscar is serving as a brand manager at iceCold Foods. This role focuses on managing the company's products, services and product lines in order for them to perform well and be accepted and liked by their customers. This includes approving new products as well as managing prices like what Oscar is doing.