30.4k views
3 votes
Recently, the number of students enrolled in the marketing program dropped while enrollment in the psychology program increased. The chair of the marketing department will probably use __________ as a first step to gain a better understanding of why enrollments are changing.Ê

User Dsissitka
by
8.1k points

1 Answer

5 votes

Qualitative research is the correct answer.

Qualitative search is a scientific method used to better understand a social phenomena. This process provides information about people's behaviors, seeking to explain why and how individuals behave a certain way. Differently from quantitative research, which deals with numbers and statistics, the qualitative method is based on words and meanings.

User Robz
by
8.0k points

No related questions found

Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.