Question

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

Answer 1

Generic Problem Recognition, is the right answer.

Step-by-step explanation:

In the decision-making process, problem recognition is the primary stage. Problem recognition is a consequence of a variance between the desired and an actual state of a product that is enough to stimulate and activate the process decision-making. Generally, there are two types of problem recognition; Generic problem and Selective problem. Here, the Generic problem recognition incorporates a discrepancy that the number of brands Within a goods classification can reduce, while those discrepancies that can only be solved by a particular brand is known as Selective problem recognition.

Therefore the advertising of Soup in one or another way gave stress on the benefits of soup in general and thus it is a case of Generic problem recognition.