Question

After selecting a sweater on the Land's End Web site, Kelly was asked to fill in details for the customer database. Kelly was given a form that required her to fill in her name, date of birth, and e-mail address. Kelly then checked a box that was next to the following statement: "Yes, I would like to receive weekly promotional information from Land's End online." Which of the following practices is evident from this scenario?

a. e-mail hosting service
b. e-mail spoofing
c. catalog marketing
d. contextual advertising
e. permission-based e-mail marketing

Answer 1

e. permission-based e-mail marketing

Step-by-step explanation:

Permission-based email marketing is one of the types of marketing done through digital media. In this system, the emails related to the product are sent to individuals who are willing and have given their consent to receive them. The customers give their consent by agreeing to the action being taken to receive the mails. When the individual signs in, he is permitting to exchange the communications. In the given situation, Kelly has filled the form and has agreed on the terms of receiving the emails. It was because of this reason that she would receive emails from the company.