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Information that we learn first about a person is weighted more heavily than on our impressions of that person than is information that comes later.

This refers to the _____.

a. covariation principle

b. primacy effect

c. incremental effect

d. central traits principle

1 Answer

3 votes

The correct answer is letter B.

Explanation: Primacy Effect is the tendency of a person to remember the first and last item in a better series, and the intermediate items worse.

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