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If a firm is considering entering a country where incumbents exist, and if the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines, and
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If a firm is considering entering a country where incumbents exist, and if the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines, and culture, what would be the preferable mode of entry?

User Ptpdlc
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Answer:

Greenfield venture.

Step-by-step explanation:

Greenfield venture is basically a form of strategy for market entry of a new whole owned subsidiary in a complete new country.

User AshkanVZ
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