Question

Jackson is the owner of a small pizzeria and draws a variety of competition—from other local restaurants offering pizza to the large national chains. The small size of Jackson's business prevents him from successfully utilizing a product differentiation strategy.

a. True
b. False

Answer 1

The correct answer is letter "B": False.

Step-by-step explanation:

Small businesses have an advantage in differentiating their products because they are closer to their clients and are often more flexible than their bigger competitors. The differentiation of innovative goods is often a key factor in small business success.