Question

Jamie knows that his spring break travel packages are the best deal on campus. He also knows his competitor is sloppy, often waiting until the last minute to provide the needed tickets and documents to students buying his island packages. Jamie wants to develop an advertising message that emphasizes the key benefits he provides. He will develop a(n) ________ appeal.

a. niche marketingb. emotionalc. institutionald. remindere. Informational

Answer 1

The correct answer is (informational)

Step-by-step explanation:

The most crucial aspect of competing in any market is to let people know why your products are better than your competitors. A competitive advantage is a key to succeed in a monopolistic or perfect market. To contest, firms and organisations use different tactics such as marketing the sole purpose is to give information; an informational appeal will attract more customers and increases market share.