Answer:
Nike Marketing Strategy
Pros: Nike is a brand that is knew for the excellence of their products. They Usually are the most expensive because they are used by athletes that are top performers in their field such as: Radamel Falcao Garcia, Tiger Goods, Roger Federer, Serena Williams and LeBron James.
Cons: The Marketing strategy of Nike results costly as the athletes that are contracted to do campaigns ask for costly contracts.
Risk: The increasing number of competitors that Nike must face.
Being Adidas and Competing with Nike
To compete with Nike it’s tough for Adidas as the Brand Nike is recognize as a top-quality product. I think that the best way for Adidas to compete against Nike is to mix the sponsorship of high-performance athletes while reducing the price of their products. Then Adidas would be the most reasonable option when choosing sportswear.