Answer:
Pathos is the right answer.
Step-by-step explanation:
According to Aristotle there are three modes of persuasion; ethos, pathos and logos. they are ways of persuading people t believe a particular point of view and are used in advertising, speech and writing to influence the audience. Ferdinand is using pathos mode of persuasion as he is using those words which can bring out the feelings. The emotions of fear, disgust and hope are used by the advertisers to trigger emotions in the audiences.