Question

Most companies today want their salespeople to​ _______, which means demonstrating and delivering superior customer value and capturing a return on that value that is fair for both the customer and the company.A. practice value sellingB. use a​ transaction-oriented sales approachC. close salesD. cut prices to make the saleE. capture​ short-term business

Answer 1

Letter A is correct. Practice value selling.

Step-by-step explanation:

A value selling is characterized by strategies and techniques that a skilled sales team uses to maximize sales and results.

To selling value rather than price, the seller must demonstrate to the customer the added benefits of the product, influencing their perception of value creation, with a focus on results and benefits the customer will have after purchasing their product.