Question

The market researchers at HoneyCamp Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at HoneyCamp Foods that generate actionable marketing insights represents a(n)_____________.

Answer 1

Marketing information system.

Step-by-step explanation:

By the definition of renowned marketing scholar Philip Kotler, a marketing information system is an information system that collects, selects, and analyzes relevant information to support the decision-making process of marketers.

This system functions as a cycle that systematizes internal and external organizational data to provide alternatives and determine future trends that may aid marketing team decision making.