Question

Henry runs moonlight café, a world renowned fast-food restaurant, in his locality. he started the restaurant after getting a license from moonlight café and by regularly paying it a fee for the right to use its brand name, products, and methods of operation. henry most likely operates a(n) _____.a. chain store.b. warehouse club.c. franchise.d. independent retail store

Answer 1

letter c is correct. Franchise.

Step-by-step explanation:

A franchise is a business strategy whose main objective is to provide a predetermined operating model by paying fees for the trademark license.

Large companies are examples of franchise, such as MC Donald's, which is a globally consolidated brand and sells franchisees the right to use the brand.

In addition to the right to use the brand, the franchisee also has access to:

• infrastructure,
• know-how
• exclusive or semi-exclusive distribution of products or services,
• training

The biggest benefit realized when purchasing a franchise is to start a business that has already reached a level of marketing maturity and presents credibility and value to consumers.