Question

Jacob determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its_________.

Answer 1

Frequency

Step-by-step explanation:

Frequency is the term which is defined as the number of repetition or times the target is exposed. In this case, Jacob determined the metrics which is used for the exposure level, the marketing message which had a target market was the number of times the target is exposed to the message within the six weeks of the campaign. Therefore, it is representing the frequency.