Answer:
Letter b is correct. Mission statement.
Step-by-step explanation:
An organization's mission statement is the explanation of the company's purpose.
It should be formulated in a way that guides business strategy, ie it should contain key stakeholder-driven values and organizational objectives that will assist in the management and decision making process. The mission statement provides the company with identity, through which it is possible to establish a sense of business direction and value to stakeholders.