Question

Taco Bell allocates its promotional budget to 70 percent traditional media, which includes television advertising; 20 percent to digital media, which includes website development; and 10 percent to new media channels. The fact that the message consumers receive is the same regardless of which channel delivers it reflects Taco Bell’s dedication to________________.

Answer 1

Integrated marketing communication

Step-by-step explanation:

Integrated marketing communication refers to coordinating every one of the strategies for brand advancement to advance a specific item or administration among target clients. In incorporated advertising correspondence, all parts of promoting correspondence cooperate for expanded deals and most extreme cost viability. There are various components of integrated marketing communication, such as, culture brand focus, tools of communication, consumer experience etc.