Question

Which of the following refers to an allocation of the promotion budget based on​ management's determination of the total amount to be devoted to marketing​ communication?A. Competitive-parity method.B. ​Bottom-up budgeting techniques.C. ​Top-down budgeting technique.D. ​Percentage-of-sales method.E. ​Objective-task method.

Answer 1

The correct answer is (C)

Step-by-step explanation:

Top-down budgeting is a planning strategy wherein senior administration builds up a significant level spending plan for the organisation. When the top-level numbers are made, amount is distributed to the departments such as marketing , finance, HR and according to the tasks and operations and it is compulsory to make budgeting notes .