Question

John is the marcom manager at a major consumer packaged goods manufacturer. He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out. Which view is John espousing?

Answer 1

The correct answer is: A heretical point of view.

Step-by-step explanation:

The heretical point of view can be clearly explain from a religious point, as heresy could be explain as something against the church beliefs. In the case of John, he thinks it would be an evasion not to accomplish with the purposes of the enterprise in the market. That is to say, he is talking about the opposite of what he believes it should happen for the benefit of the company.