Question

Colin is a branch manager for a large freight company. He has noticed low morale lately, perhaps because of the cramped quarters, stricter policies, and lack of raises this year. According to Herzberg, Colin should first concentrate on___________.A. Franchising.B. Exporting.C. A joint venture.D. Direct investment.E. A strategic alliance.

Answer 1

The correct answer is hygiene factors.

Step-by-step explanation:

Note: The correct options are missing. So, I am providing the correct options of the question are:

A. needs for achievement

B. hygiene factors

C. esteem needs

D. motivating factors

E. growth needs

As per the Herzberg, the needs of the low level, the hygiene factors are the factors which are linked with the job dissatisfaction like interpersonal relationships, salary, company policy and working conditions.

Therefore, the branch manager of the disqualified employees need to concentrate on these factors first, which is the hygiene factors in order to raise the morale.