Question

A ________ has three characteristics.

(1) a source of competitive advantage making a significant contribution to perceived customer benefits.
(2) has applications in a wide variety of markets.
(3) is difficult to imitate.

Answer 1

Answer: Core competency.

Explanation: Are the main qualities a company possess that distinguishes it in the market. This core skills and ideas possessed by the company is very hard to copy by other companies.

The core competency of a company most times is the company's key selling point in the field it specialises in. This qualities endears the customers of a company to it.