Question

Market research should be conducted:

a. when market share for a product has dropped for three consecutive quarters.
b. when the expected value of the information is greater than the cost of obtaining it.
c. only when it can be done for free.
d. when a company can

Answer 1

Answer:A- when market share for a product has dropped for three consecutive quarters

Step-by-step explanation:

Market Research is the gathering of valuable information and data about a particular product or service. This is a very important part of business as the marketing research will help the company get detailed information about their products, how acceptable the product has been in the market, the complaints consumers have on the product and how the products can be improved.

Marketing research provides data that organisations need to stay and remain in business.