Question

Four Seasons Hotels sell private residences in several of their properties and sends direct mail to prospective residents asking them to request additional information on the telephone or through a website. In terms of direct marketing, this is known as

Answer 1

lead generation

Step-by-step explanation:

In marketing terms, lead generation refers to the process of creating consumer interest into the products or services that our company sells. The ultimate goal of lead generation is that they will become sales leads and actual clients of our business. Lead generation is just the first step in the sales process, but it is a necessary step since the process starts either by potential customers requesting our products or by our company generating leads to potential customers.