Answer: Full service
Step-by-step explanation:
The full service retailing is the process which mainly focus on the services during the production of the products or goods rather than the goods.
The full service retailing mainly focus on storing the informative sales that focus on the high retaining prices and it is customer friendly. The full service retailing is the relationship between the services provider and the customers.
According to the given situation, the Bruce situation clearly depict about the full service retailing process.