Question

Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards. Which technique is being used by Lush Lawns to promote its business?

A. niche market penetration
B. integrated marketing communications
C. inventory control segmentation
D. global marketing management
E. logistics information management

Answer 1

B. integrated marketing communications

Step-by-step explanation:

Integrated marketing communications refers to a concept in which all the forms of communications used by a company are coordinated in order to be consistent. This can help improve sales and earnings. The technique used by Lush Lawns to promote its business is integrated marketing communications because it is using the same logo and shade of green in all forms of communication which indicates that the company is trying to be consistent through all of them.