Question

The Tostitos BCS National Championship game will feature the top two college football teams competing for the national title. The Tostitos brand name is included in the event’s name because Frito-Lay, the manufacturer, paid for:

1. sponsorship.2. co-branding rights.3. cooperative advertising.4. direct marketing privileges.

Answer 1

Step-by-step explanation:

Sponsorship is a marketing approach where a company pays some amount to be associated with an event. Sponsorship marketing is common in sporting tournaments. Corporates offer sporting teams money to participate in certain sporting activities. Organizations may also sponsor the sport itself by funding the association that organizes the events.

By spending money on sponsorship marketing, corporates hope to benefit by gaining recognition. When a company sponsors an event, it acquires the privileges to carry out brand promotion during the event. For example, the company may place burners in the venue of the activity, or it may have its name printed on the T-shirts of the team or teams competing. In this case, the Tostitos brand name is included.