Question

Jaffar (Jeff) Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto, Canada. He personally shops the world over, handpicks and orders authentic and beautiful handmade rugs, which he has shipped to Canada, where he sells them through his brick-and-mortar stores and through his www.tabrizi.com website. In terms of the marketing channel, Jeff is acting as a(n). a. consumer b. agent c. wholesaler d. brokerage firm e. middleman

Answer 1

Jeff is acting as a "middleman"

Step-by-step explanation:

A middleman acts as a link between producers and retailers or consumers. He delivers goods to the consumers at the right place and time.

Jeff, by shopping for handmade rugs all over the world and then selling in his stores and on his website, is acting as a "middleman" between the producers of the rugs and the consumers.