Question

Furniture conducted some informal market research and found that many consumers had negative attitudes toward this brand. Identify four marketing strategies that can be used to change the cognitive component of consumers' attitudes. Please be specific. Be sure to include meaningful examples.

Answer 1

Step-by-step explanation:

The four marketing strategies that can be used to changed the cognitive component of consumers' attitudes are :

- change beliefs

- add beliefs

- shift importance

- change ideal

Change beliefs :

• involves shifting of the beliefs about the brand's performance on one attributes or more.
• try to change the beliefs generally and involve providing facts about the performance of the product.

Add beliefs :

• add or modify new beliefs to the already existed consumer's belief structure

Shift importance :

• most consumers compares and considers some product attributes are more important to the other products.
• marketers attempts to influence the consumers that their brands are more strong.

Change ideal :

• change the perceptions of the brand